Ian Rowland London magician, mentalist and speaker · communication & persuasion trainer
Corporate speaker and team sales training, communication skills, persuasion and cold reading, group and private training, magician and mentalist in London and everywhere.
- The only person from outside the US ever hired to train FBI field agents
- Clients include Google, Coca-Cola, Marks & Spencer and the Ministry of Defence
- Member of the Inner Magic Circle with Gold Star
- Author of the bestselling Full Facts Book of Cold Reading
Meet Ian in two minutes
A London speaker who teaches, inspires and entertains
Ian Rowland helps business professionals communicate more effectively, influence with integrity, solve impossible problems and build stronger, more connected teams.
As a London magician, mentalist and speaker, Ian brings something few trainers can: decades of practical business experience, a global reputation in communication and cold reading, and the showmanship of a Magic Circle performer. Audiences learn real skills, laugh a lot and remember the day long after it ends.
- Keynotes from 15 to 90 minutes
- Workshops for any size group
- Private one-to-one coaching
- In person in London, across the UK, worldwide or online
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for London Mentalist, Communication Expert, Cold Reading Workshops, keynote speaking & Persuasion Training in London
Work with Ian Rowland
Whether you need a keynote, a training day, a team-building workshop or one-to-one coaching, every session is tailored to your goals by a London speaker who has trained everyone from sales teams to FBI agents.
Personal Training
Ian Rowland offers private, one-to-one training tailored to your individual requirements. The most commonly requested subjects are: personal communication skills, persuasion and influence, and advanced cold reading. Bespoke packages available. This is expert-level training delivering practical value that you can apply immediately. For in-person training, choose a half-day or full day at your chosen venue. For online training via Zoom, purchase as many hour-long sessions as you require (minimum two).
Private coaching
Corporate Training and Team Building Workshops
Hire Ian Rowland for your next corporate training event or team-building workshop. Ian offers distinctive, enjoyable training and team-building sessions themed around communication skills, persuasion and influence, problem-solving, cold reading or magic and mindreading. Ian will discuss your goals with you and devise a bespoke training package that delivers the value you want.
Corporate training
Keynote Speaking
Ian Rowland is an experienced keynote speaker who delivers clear, original and insightful talks on a range of subjects: communication skills, persuasion, problem-solving, cold reading and talks based on his radical book ‘People Joy’. Any slot from 15 minutes to 90. Ian can combine his original content with touches of magic and mindreading to add entertainment value and offer something ‘a little different’. Perfect for conferences, leadership events, sales kick-offs or team development sessions. Every presentation is tailored to your goals and designed to inform, inspire and entertain.
Keynote speaker
Magic & Mindreading
A gold star member of London’s famous Magic Circle, Ian can add a mindreading show to your conference, after-dinner event or team evening, or weave touches of magic into a keynote or workshop. It is magic with a purpose: memorable, intelligent and always in good taste. Book a London mentalist and magician who is also a seasoned business speaker.
Magic & mentalismWho is Ian Rowland?
Ian Rowland is a respected writer, speaker and performer with over 30 years of experience. He enjoys a global reputation in the fields of communication, persuasion and cold reading. Audiences enjoy his distinctively engaging style, combining original insights with intelligence, warmth and humour.
Ian is the author of ‘The Full Facts Book of Cold Reading’ - recognised as the definitive work on the subject and a bestseller for over 20 years. (‘Cold reading’ = how to talk to people as if you’re psychic.) One of Ian’s later books, ‘Cold Reading For Business’, explains how to apply cold reading psychology to sales and business communications. He is famed for his ability to demonstrate his cold reading skills during live events, such as classes and conferences.
Some of Ian’s other books are based on his passion for personal development and fulfilment. They include ‘How To Work For Yourself And Win’ and ‘People Joy’ - a revolutionary work on the power of conversations and human connection.
Ian is also a sought-after corporate speaker and trainer. He delivers talks and workshops on subjects such as persuasion and influence, inter-personal skills and charismatic leadership. His clients include Google, Coca-Cola, the Crown Estate, the British Olympics team, the Ministry of Defence, Cap Gemini, Accenture, McKinsey & Company and even the FBI. (He is the only person from outside the US ever hired to train FBI field agents.)
Ian is a member of London’s famous Magic Circle and has lectured at magic conventions everywhere from Las Vegas to Sydney. He has devised many original tricks including his signature routine, ‘The Las Vegas Miracle’, which has to be seen to be believed! Ian often adds touches of magical entertainment to his work as a corporate speaker/trainer.
Ian has travelled to over 26 countries and explored such exotic locations as Easter Island, the Batu Caves and Komodo Island. Known for his generosity, practical wisdom and humanist values, Ian believes that conversation is causation, we’re all here to help one another and that everyone should practise what he calls ‘self-greatness’ every day.
See why audiences rate this London speaker
Real reactions from conferences, training days and business groups in the UK and the US.
Client testimonials. What organisers and attendees say after working with Ian.
A standing ovation from the One Man Empire business group.
STTARR Summit, Philadelphia. Reactions after Ian’s keynote.
People Joy. Reactions to Ian’s book and talk on the power of conversation.
One Man Empire testimonial. A business owner talks about Ian’s training (with sound).
Why organisers trust this London speaker and mentalist
“My FBI Behavioural Analysis Program hired Ian to work with and train our team for a full day. He demonstrated and taught us a lot about cold reading and how we could apply it to our work as behavioural analysts. In addition, he covered advanced communication skills, persuasive language and relevant insights into the art of 'misdirection' At the conclusion of his comprehensive seminar, he entertained our entire team and families with a mindreading show at an evening social. Not only was it great fun, but even today my team is still talking about it. I'd highly recommend Ian to anyone who's interested in these subjects and wants a first-class speaker and trainer.”
Robin DreekeFormer Special Agent and Head of FBI Behavioural Analysis Program
“We had some of the top experts around the globe in their field, but when we looked at how people were registering for the conference and what the attendees wanted, overwhelmingly we saw very large numbers signing up for Ian's course, so much so that his class was the largest in the whole session that we had for those three days."
Chris HadnagyOrganiser, Human Hacking Conference
“Ian was the highlight of the entire summit.”
“Incredible blend of content and showmanship.”
“Made me see communication in a whole new way.”
“The most engaging speaker we have ever had.”
On The Full Facts Book of Cold Reading: “The definitive work, and long overdue.”
Derren BrownMentalist and illusionist
Training that’s outside the box
Because nobody learns anything if they’re bored.
Ian’s training programmes are lively, interactive and built around your goals. He has never offered a ‘standard’ script and never will. Popular programmes include:
- People Joy: the art, magic and power of conversation
- The Practical Persuasion Method (PPM)
- Problem Solving: How To Solve Impossible Problems
- ‘Cold Reading’ For Business (CRFB)
- The Mindreading Masterclass
- Presentation, charisma and leadership
A London mentalist trusted by broadcasters
Ian’s work has been featured on BBC1, BBC2, ITV, Channel 4, Channel 5, Sky News, NBC Television, ABC Television, Paramount Television and Australia’s Channel 9. Many of these appearances showed his ability to simulate psychic and paranormal phenomena, while openly explaining that it is only simulation.
In print, Ian has appeared in The Sunday Telegraph, The Observer, The Independent, the London Evening Standard, The Daily Mirror, Cosmopolitan and Entertainment Weekly, among many others.
- BBC
- ITV
- Channel 4
- Channel 5
- Sky News
- NBC
- ABC
- Channel 9
Happy clients include
From global brands and government departments to sports psychologists and law enforcement, organisations choose this London speaker and mentalist when they want training and talks that people actually remember.
- The FBI
- Coca-Cola
- Marks & Spencer
- Accenture
- McKinsey & Company
- Unilever
- Capgemini
- Hewlett-Packard
- Ministry of Defence
- The Crown Estate
- British Olympics Team
- London Business School
- Cambridge University
- Medtronic
- Ogilvy
- Rabobank
- Stansted Airport
- Kier
- Iceland
Hiring a London magician, mentalist and speaker
Quick answers for event planners, HR and L&D teams. See all frequently asked questions.
Who is Ian Rowland?
Ian Rowland is a London magician, mentalist and speaker who works as a corporate speaker, trainer and author. He has more than 30 years of experience in communication, persuasion and cold reading, has trained FBI field agents, and counts Google, Coca-Cola and Marks & Spencer among his clients.
What does Ian Rowland speak about?
Ian’s keynotes and workshops cover communication skills and conversation (People Joy), persuasion and influence (the Practical Persuasion Method), creative problem-solving, Cold Reading For Business, presentation skills, and charisma and leadership. Each talk is tailored to your audience and goals.
Is Ian a London mentalist or a business speaker?
Both. Ian is a London speaker and trainer first, and also a London mentalist and gold star member of The Magic Circle. He can add magic and mindreading to a keynote or workshop to illustrate key points, or perform a separate mindreading show at your event. See magic and mentalism.
What is cold reading?
Cold reading means ‘how to talk to people as if you’re psychic’. Ian is a leading authority on it. In his Cold Reading For Business training he shows how some of its communication psychology can be used ethically in sales and management to build instant rapport and credibility.
Does Ian work outside London?
Yes. Ian is a London speaker who works throughout the UK and internationally, from Las Vegas to Sydney. He also delivers interactive training and coaching online via Zoom, Teams and other platforms.
How do I book Ian Rowland?
Fill in the quote form on this page with your event date, location and details, or email ianrowlandcorporate@gmail.com. Ian will discuss your goals and send a tailored proposal. Early booking is recommended as his calendar fills quickly.
Booking Ian is easy
Tell Ian what you’re trying to achieve and he’ll do the rest.
Tell Ian about your event
Send the quote form below with your date, location, audience size and goals.
Plan it together
Ian discusses your goals with you and designs a bespoke keynote, workshop or coaching package.
Enjoy the results
Ian delivers in person or online, with notes and follow-up resources so the skills stick.
Email: ianrowlandcorporate@gmail.comBased in London · available worldwide
Get a quote
for London Mentalist, Communication Expert, Cold Reading technique Workshops, keynote speaking & Persuasion Training in London
Happy Clients Include
